AI Visibility Audit
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Prepared by saigon.digital · September 2026
This report is confidential. Enter the access code provided by Saigon Digital to continue.
Your customers are no longer just searching on Google: they're asking AI which companies to shortlist. This audit shows exactly where you stand, who's winning, and what to do next.
Saigon Digital transformed how Ski.com shows up online. Beyond rebuilding our platform, they helped us rethink our entire search and AI visibility strategy. We saw a significant uplift in organic traffic, our content started appearing in AI-generated travel recommendations, and the quality of inbound leads improved dramatically. They understand where digital discovery is heading and how to turn visibility into real commercial results.
See how we've helped brands grow. Read our case studies and learn more about what we do.
View Case StudiesA snapshot of where My Lifetime Care stands in the AI search era, and the opportunity cost of the current gap.
My Lifetime Care offers a genuinely unique product in CHIP, the Care and Home Inheritance Plan, but when families ask AI tools how to fund care without selling their home, they find Age UK, Alzheimer's Society, and HomeOwners Alliance instead. With a Domain Rating of just 12 and only 3 organic keywords, the gap is not in your product: it is in your digital authority. Competitors with content-rich guides and structured FAQ pages are training AI models to recommend them, while CHIP remains invisible to the platforms where your ideal customers are now looking for answers.
We tested how My Lifetime Care appears when potential customers ask AI tools to recommend care funding providers in the United Kingdom. Here's what we found.
ChatGPT does not mention My Lifetime Care or the CHIP product when asked about care funding options. It recommends Age UK, council deferred payments, and equity release instead.
Google's AI-generated summaries for care funding queries feature HomeOwners Alliance, Alzheimer's Society, and Age UK. My Lifetime Care does not appear in any tested overview.
Perplexity answers about care funding without selling a home cite established charities and financial advisers. CHIP is not referenced as an available option.
Gemini's recommendations focus on deferred payment agreements, equity release, and NHS Continuing Healthcare. My Lifetime Care's lease-based model is not mentioned.
0 / 4 platforms currently surface My Lifetime Care in relevant AI-generated recommendations.
Structured authority content, third-party mentions on review sites and industry publications, FAQ pages with schema markup, and consistent brand signals across the web. Competitors currently have all of these; My Lifetime Care has none.
We ran the exact searches your buyers use when asking AI tools to recommend a solution. Here's who appeared, and whether My Lifetime Care was in the answer.
Across all four high-intent buyer queries, My Lifetime Care does not appear once. The results are dominated by large charities (Age UK, Alzheimer's Society) and content-rich advisory sites (HomeOwners Alliance, Rest Less) that have built deep, structured content around these exact questions.
CHIP is a genuinely differentiated product, yet it is invisible in AI answers that mention generic options like deferred payments and equity release. Creating comparison content that positions CHIP alongside these alternatives would fill a gap no competitor currently occupies.
These are the organisations currently winning AI recommendations in your market. Understanding why they're cited, and you're not, reveals the exact gap to close.
| Company | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| My Lifetime Care You | 12 | Not Cited | Not Appearing | Not Cited | Audit target |
| Age UK | 86 | Cited | Appearing | Cited | Massive content library on care funding, trusted charity brand, deep FAQ pages with schema markup |
| Alzheimer's Society | 85 | Cited | Appearing | Cited | Authoritative guides on "selling your house to pay for care" with structured data and third-party citations |
| HomeOwners Alliance | 75 | Partial | Appearing | Partial | Owns the "avoid selling home for care" niche with a dedicated, deeply structured guide page |
| Lottie | 60 | Partial | Partial | Partial | Care comparison platform with verified listings, G2 presence, and structured comparison content |
| Elder | 57 | Partial | Appearing | Partial | Detailed funding guides, content marketing strategy, and strong topical authority in home care |
Badge key: Cited Partial Not Cited
These are the highest-leverage changes My Lifetime Care can make right now to start appearing in AI-generated recommendations within 30 to 90 days.
Create a cornerstone comparison page: "CHIP vs Equity Release vs Deferred Payments vs Selling Your Home." AI models prioritise structured comparison content when recommending options. No competitor currently offers a page that frames CHIP alongside the standard alternatives, so this would fill a gap in AI training data and search results simultaneously.
Add Organization, LocalBusiness, Service, and FAQ schema to every key page. The "How CHIP Works" page already contains Q&A content but has no FAQ schema, meaning Google cannot surface it as rich results. Adding structured data across the site would immediately improve eligibility for AI Overview citations and rich snippets.
Publish 8 to 10 keyword-targeted articles answering the exact queries families type into AI tools: "Do I have to sell my house to pay for care?", "What is a deferred payment agreement?", "How to protect your home from care fees." Each article should reference CHIP as a solution and include FAQ schema. This builds the topical authority AI models need to start citing you.
While auditing how AI sees My Lifetime Care, we also looked at the website itself (WordPress). These specific issues are holding back both your AI visibility and how the site converts, and they are all fixable.
The "How CHIP Works" page (mylifetimecare.co.uk/how-chip-works/) contains detailed Q&A content and a comparison table, yet has no FAQ, Service, or Product schema markup. The About Us page (mylifetimecare.co.uk/about-us/) is missing Organization and LocalBusiness schema entirely. Without these, Google cannot generate rich results and AI models cannot parse your offering clearly.
The About Us page loads 8KB+ of inline block editor CSS, plus Gravity Forms scripts, Google Tag Manager, and LiteSpeed lazy-loading JavaScript simultaneously. Images use placeholder data:image/gif patterns rather than native loading="lazy" attributes. This slows initial page render and hurts Core Web Vitals scores, which directly affect search rankings and AI crawler efficiency.
While the robots.txt does not block AI crawlers (GPTBot, ClaudeBot, PerplexityBot), there is no llms.txt file to help AI models understand your services. Combined with the lack of structured data, AI crawlers visit the site but cannot extract clear, citable information about what CHIP is and who it serves. Adding an llms.txt and structured content summaries would improve discoverability significantly.
Web development and WordPress are core strengths at Saigon Digital. Fixing the issues above is part of the work, not a separate project. We handle the AI visibility, the SEO, and the website itself.
This audit shows the problem. Fixing it usually means more than AI alone: the website, the SEO and the AI visibility all work together. We handle all three, then keep it growing.
My Lifetime Care has a genuinely differentiated product in CHIP, but the digital foundation is not yet strong enough for AI platforms to discover and recommend it. The gap to competitors is real but closeable: what's needed is structured authority content, a WordPress performance overhaul, and a sustained content strategy. We start with a fixed-price foundation sprint covering AI/GEO, SEO, and the website fixes above, then a simple monthly retainer to keep growing and maintain the site. A 30-minute call is all it takes to map it out.
Nick Rowe · CEO & Co-Founder, Saigon Digital
A fixed-price 3-month sprint: get cited in AI answers, fix the SEO foundations, overhaul structured data, build your comparison content hub, and resolve the WordPress performance issues above. One scope, one price.
A simple monthly retainer once the foundation is set: continued SEO and AI visibility growth, new content targeting care funding queries, and ongoing WordPress maintenance and support. Rolling monthly, no long lock-in.
Every month your competitors publish more content and build more authority signals, the gap widens. AI models are training on content published now, so delay compounds the problem. CHIP deserves to be in the conversation, but it needs the digital infrastructure to get there.